On his Facebook page Mr Oliver posted:
[..] I purely wanted to capture a little part of Andalucian culture and I wanted to let you all know that if I would have known about the challenges with bull fighting then I would not have visited the matadors in training. I do not support bull-fighting.
Fans used the social media platform to criticise the chef for promoting bullfighting and its “savage brutality”. Although his apology was generally appreciated, some in the community were doubtful. One fan asked how he could in fact been “unaware” of the brutality involved in bullfighting. Another called his statement a “cop-out”.
A UK tabloid quoted comments from his website: ”The bullring in Ronda is right in the middle of the old part of town and it’s definitely worth stopping by for a look.
“There’s a little museum inside where you can buy really great limited edition bullfighting prints and books. If you’re new to the culture of bullfighting, like I was, it’s a great way to get a basic understanding of it.
“Some of the local kids take matador classes so if you’re lucky, you might get to see these guys in action.”
The comments have since been removed by his staff.